There’s so much to love about the fashion icon company Alo Yoga. From it’s sustainability practices to its promotion of mind, body and wellness, this brand is fit for today’s consumer. While athleisure clothing can be seen at the gym, on the streets and at the supermarket, its mainstay is the art and practice of yoga.
Alo Yoga celebrates everything pertaining to this ancient system of physical, spiritual and mental practice. Of course, while practicing one must where clothing in today’s modern environment. At Alo Yoga’s website you can purchase leggings, running shorts and athletic gear for both men and women that is affordable, yet stylish. You know when you see the likes of Kendall Jenner and Gigi Hadid sporting Alo Yoga as they have coffee at their favorite haunt, that it is a brand worth investigating and even trying.
You may have even wondered how you can get in on all the action that has created a culture of wellness and positive impact. Becoming a model for Alo Yoga is not attainable through the conventional means that many companies continuing to take with attempting to find a fresh face for their brand. If you want to become the face of this brand you will virtually have to become an entrepreneur, not only for yourself, but for this future forward seeking company. Taking these steps to become a model for Alo Yoga will enable you to market the company’s brand and image while positively promoting yourself and your own values.
You must be into yoga
This is an understatement. Yoga is what propelled this company into the stratosphere by championing everything that the practice holds dear. You must be a “yogi” in every sense of the word and believe in the benefits in one’s life that can occur because of it. You need to be able to convey this to others through practices, teachings and habits. You should be an authority on what it is to live the lifestyle of someone that takes yoga seriously and enjoys helping others develop their personal journey that is acquired through the intense practices and habits that yoga creates.
If this all sounds heavy, well, you are right. In order to become the face of Alo Yoga, others must believe that you know what you are talking about and buy into what you are selling, whether it be lifestyle, beliefs or clothing.
Therefore, if you haven’t already you must immerse yourself in the world of yoga and it’s belief system. Take classes, get a certification, lead classes, and document your progress. The best way to do this is through social media and this is where your journey with Alo Yoga begins.
Cultivate a successful social media presence
If you don’t already have social media accounts on Tik Tok, Instagram and other popular platforms, you need to start these accounts, create content and follow like-minded creators. Following and engaging in other creators accounts is a great way to build followers. By interacting with other creators in the fitness and wellness space you will be able to create a niche that will welcome and connect followers that have similar interests and goals. These are the types of people that will have interest in buying clothing from retailers such as Alo Yoga.
As you begin to create content that resonates with followers that are present or future Alo Yoga customers, you will create a community that will not only engage with and follow you but will start to promote your platforms on their accounts. This has a snowballing affect that will create amazing results as long as your engagement is sincere and organic.
Alo Yoga loves social media accounts at the micro-level, which is 10,000 to 50,000 followers as well as accounts that are on the macro-level, at 500,000 to 1 million followers. Alo Yoga uses these creators to drive traffic to their websites, which creates the bread and butter of their annual revenue. There are also ways that Alo Yoga can help you cultivate and generate followers and viewers that will result in sales.
Become an Alo Yoga Ambassador
Becoming an Alo Yoga Ambassador is the best way to promote the company, get the notoriety you are seeking and get paid financially and with Alo Yoga products.
First, you must become an Alo Yoga Member. Go to the website and apply to become a member with the Alo Yoga Pro Program. Register, fill out the application and then it will be reviewed. If you are invited to become a member, you will receive a 25% discount on Alo Yoga products, which will help you to promote the brand on your social media accounts as you create content.
Next, visit one of these three website to apply to become an Alo Yoga Ambassador. Go to either Viglink, Affi.io or Skimlinks and fill out an application. One of the aforementioned companies will notify you if you have been accepted into the program.
If you are accepted, you will be eligible for discounts and promotions through Alo Yoga that can help you not only grow your social media accounts in followers, but help you get paid for promoting Alo Yoga.
When you become an ambassador, take the time each day to create captivating content that will build your following, engage in relationships and help drive traffic to the Alo Yoga website. Keep in mind that the larger the following, the more money and attention you will get from Alo Yoga. This can be a quite lucrative way to becoming the model of your dreams for a brand you respect and admire.
Becoming a model for a well known and respected brand like Alo Yoga requires some unconventional thinking, a ton of hard work and the tenacity to build a network of followers that will become a community. Once you have built your own little empire you will catch the eye of one of your favorite brands and be on your way to being like one of your favorite influencers, keeping you driven and ambitious.
If you are building a career in fitness modeling, you may also want to check out these other companies that use fitness models:
